Intel presents The Escape
       
     
       
     
       
     
Interactive Video + Youtube Takeover
       
     
Interactive Video + Youtube Takeover
       
     
Interactive Video + Youtube Takeover
       
     
Apple iAd
       
     
Apple iAd
       
     
Intel presents The Escape
       
     
Intel presents The Escape

BRIEF

Intel's 2nd Generation Core processor features new visual features that could transform your everyday computing experience. How could we make these features exciting for a non-technical audience?

THE IDEA

We created The Escape - part YouTube film, part game, and part product demo. In The Escape, our audience became heroes of a techno-thriller, using the features of the Intel Core to save a femme fatale and elude two ruthless pursuers. Along the way, players picked computerised locks, fought enemies, piloted a combat drone, drafted Facebook friends into battle, and played with special content on their phones in the form of an Apple iAd. This wasn't about watching a YouTube video. It was about playing it.

RESULTS

This three-month campaign reached more than double its targets within the first month, with almost 700,000 views recorded in the first four weeks.

       
     
The Escape Case Study
       
     
Webby Awards 5-Word Speech
Interactive Video + Youtube Takeover
       
     
Interactive Video + Youtube Takeover
Interactive Video + Youtube Takeover
       
     
Interactive Video + Youtube Takeover
Interactive Video + Youtube Takeover
       
     
Interactive Video + Youtube Takeover
Apple iAd
       
     
Apple iAd
Apple iAd
       
     
Apple iAd